Idaho_Potato
WKR
Some see it differently based on the way kifaru/snyder use a limited resource - wildlife - to market a product they profit off of. He admitted he kills 75-100 animals a year, and a lot of that is under the guise of product testing. Would it be a better use of the resource and example for the community to kill enough for him and his immediate family to eat, and then, I don't know, throw a few 45 lb plates in the pack and knock off the "whack em' and stack em" theater to plaster social on media?Maybe a small percentage buy a Kifaru pack based on Snyder's success. But they wouldn't sell if they were garbage. SM has done one thing well; everyone knows immediately about a product if it doesn't perform.
Of course they use success pics to bolster their position and/or sales. Is anyone buying Robby's book if it was full of forkys? Or a Kifaru pack if it falls apart under load?
They both sell a product to provide a positive experience for the buyer. It only makes sense to forward it positively.