This is the epitome of hypocrisy and why I have "unsubscribed" from as many hunting companies as I possibly can. Hunters need to start realizing these companies are not serving their customer base whatsoever. Siegfried's landlocked public lands has been public knowledge for at least a year and OnX has remained silent. He removed Cottonwood Outfitters from his LinkedIn about a year ago, so clearly he is trying to not get caught. GoHunt actively sells "hunts" and landowner tags. They are the king of spot blasting. They may or may not be whoring out user data, but it would be hard to imagine they don't. I don't believe for a minute that company staff isn't looking at users' waypoints for scouting. I'm not sure GAIA isn't just the hiking/biking/mountaineering world's version of OnX and it's maps are far inferior. I could give a damn if they are "woke". Give me a break. Realtree, and countless other companies are taking our dollars and leasing up hunting properties. Sitka is sponsoring professional snowboarders and paying into Land Trust. Why? They are out to "make content" and expand their customer base. This isn't about conservation, or telling a story, it's about the bottom line.
I am 35 and have been a lifelong Idaho hunter since age 12. Amazingly, I hunted, and harvested game, before Google Earth and OnX existed. Unbelievable, I know, but it can be done. What has become of hunters is quite literally sickening. We are so damn gear driven, shortcut hungry, and hopelessly addicted to dopamine hits on our 'gram, that we've forgotten why we're outside. Somehow we've been fooled into thinking recruiting more hunters and buying more gear is conservation. Pint nights aren't saving mule deer either.
Not long ago, I was able to put in homework and do some door knocking to gain access on private lands. I showed my appreciation by bringing landowners cases of beer, homemade bread, sending Christmas Cards, and gift cards. They genuinely appreciated it. When OnX came on scene, it made finding a landowner accessible to the masses. It used to take a bit more work and dedication than that. As OnX was in everybody's hands, more people were finding access, and poor hunter behavior was ruining opportunity on property after property. Landowners' phones were ringing off the hook, and before long, outfitters came with checkbooks. OnX is only a map service, but it certainly contributed to these factors. I have gone from well over 10,000 acres of private lands I had access to on a handshake basis, to zero in 2 seasons. For a while, I thought, at least OnX is involved in opening up more PUBLIC lands and that can be good for me too. As it turns out, it's about good press, not good sportsmanship.
What is becoming rapidly apparent is that even the most highly regarded hunting companies doing "conservation" are not providing a net positive for any of us. Sure, we can buy all sorts of Gucci hunting pants and matching underwear, but at what cost? The industry has become so beholden to the almighty dollar and is ever hungry for more. Today's hunter has become the biggest group of lookalike fanboys that can't sniff bull poo if it lands in their nostrils. Campsites are full of matching camo cowboys pouring over their cell phones talking about their new gear and their next gadget. EVERYBODY wants to get some gold nugget of strategy from Corey Jacobsen, Randy Newberg or Cam Hanes instead of putting in the hard work for themselves.
We're all pushing each other off of a dwindling pile of tags, on ever shrinking huntable acres to mimic our favorite hunting influencers. I don't begrudge the hard working, non-resident hunter who has come to my state for the last 20-30 years to enjoy their time on public lands respectfully. As a matter of fact, I feel bad that many have lost their opportunity.
What I do hate, and I mean hate, is the "adventure hunting" model so espoused by our hunting heroes who are killing far more than they can eat. Influencers are coaching guys how to maximize their points in every western state and have created a Taylor Swift Ticketmaster scenario out of Idaho non-resident license sales. Why? Drum up the hype, and sell more gear.
The truth is, much of the hunting here has gotten pretty damn awful. Just an hour outside of Boise, lies unit 39. Once a gem of an area with thriving mule deer and good hunting, has now become a mess of hunters on every ridge and creek bottom. The roads and trails are a nitro circuis of dirkbikes and ATV's. Five years ago, I could buy a second non-resident tag MID SEASON. Now it's gone in 60 seconds. We're told it's not good enough to hunt in 1 state. The result? My hunting partners and I can no longer have our out of state dads or close relatives get a tag every once in a while. Again, OnX is just feeding this machine, as are many other companies.
So for those of you asking? "What other map service do I use?" The choice is up to you. For me? I'm willing to start making sacrifices and simplify how I hunt. I generally big game hunt in one portion of one unit. I don't need a GPS or a map. I can find my way in the dark, in dense fog. I know how to build a fire and keep myself alive if I don't make it to camp before dark. My friends and family can wait for me to get out to hear from me. The InReach usually stays behind. Since unsubscribing to influencers and subscribing to the wilderness, I have become a better hunter and a far better woodsman. Quite honestly, it is refreshing.
For those of you that this falls on deaf ears, so long. If all this fuss is what hunting is, then I'm not a hunter. From now on, I will chose to Hunt Quietly.