Food for thought.
Despite some having their panties in a wad a bit much, I believe a few folks are suggesting it would be a lot more responsible (but probably a lot less sexy) to say something like "the gun can shoot 1000 yards out of the box--can you?" It's a bit disingenuous to not at least acknowledge that the slogan and probably some other communication is riding that line of selling people on the idea that the gun alone is all they need to drop that elk/mule deer/etc in its tracks at 800, 900, etc yards next month. Just as one example, that's a totally different ballgame than a 100 yard accuracy guarantee which is not overtly encouraging people to shoot at longer and longer distances, quite possibly beyond their skill level.
That said, on my first look the website seems to me to be selling the shooting school pretty aggressively too. Could they be more forward about suggesting the shooter's skill is an important part of the equation that isnt included with the rifle? Sure, and maybe they should since they're pushing hunting specifically at long range, which is clearly an "optional" element of hunting that's not without controversy on multiple fronts enough that's its leading to experimental regulation on all of us in some places.
But they also say this:
A quality tool is still just a tool in the wrong hands. The proper skill and training combined with quality tools are what produce proficient long range hunters. Many groups advertise they’ll teach you how to shoot long range. Gunwerks’ approach is different. Gunwerks Long Range University provides superior equipment, teaches the science, practices in real-world situations and does it in a progressive manner to not just walk you in to steel at 1000 yards, but leaves you with the tools and the knowledge to be confident pulling off your one shot of a lifetime.