2) It's not meant to be a tacticool supersniper reticle
3) The original has features for ranging and wind holds that are more on the advanced side
4) The reticle is, apparently, exceptionally good in getting you on target in very low-light conditions
No matter what my design intentions was, it is how it is utilized by the end-user that matters. I'll just add some trivia.
Good summary by
@RockAndSage, the only error was 2).
It was explicitly a tacticool supersniper reticle.
It's built on the principle of "fundamental surprise" and aligning design with actual training.
For some cool guys, it is incredibly difficult to understand that things that has never happened before happens all the time. Hence a design that primes the correct decision. It is daft to believe that you will be able to go via a complex abstract when you are already knocked on your ass.
Before you say "not me", there is an overwhelming amount of data and deaths in aviation that says so. Are the average shooter/sniper really selected better than a fighter pilot? "OK, we got your test results aaaaand we think this rifle//airplane is a good fit for your abilities..." (not how it works, but...)
Central to this design was the square. Regardless of observation angle, either the target fits or it does not. Shoot, Aim Short or Long. Simple decisions to raze the first 600m. No need to remember a trajectory, find a number with a name and then interpret that value into a reticle or turret.
4)The increasing line thickness was similarily designed to align with magnification/FOV and the many variables of fleeting runners. Outside a stupid range, you're never going to assess the variables and you're reduced to "legal target?" and "staple through" from a reasonable bracket based on time of flight / target speed.
3) Other ranging features was not really something I believe in, but if the cadre insists on being inefficient, at least be less inefficient and place them "here" to give the least disturbance and fastest transition for the shooter.
Since I took the money for this project out of my own pocket, I also made some adjustments for my own hunting.
The S2H scope is a good scrub and good fit for hunting.
Edit:
... someone asked about lack of vertical above horisontal x dimesion. My opinion is that clear observation and ability to "see" peak of trajectory in the reticle has greater value. Almost every manufacturer fails here as they tend to put in at least 2 mrad which is too much as it doesn't simplify the killing.