Montana Rifle Co, Shoot2Hunt, and Rokslide Rifle

Formidilosus

Super Moderator
Shoot2HuntU
Joined
Oct 22, 2014
Messages
9,977
Seriously though.... If this mrc was put into a folding/takedown rokstok... I would absolutely sell my tikkas and buy at least 2


It’s a ways away from more/different models. I imagine it will depend on whether the market responds favorably to a company actually trying to do better, versus just copying what everyone else is doing.
 
Joined
Nov 7, 2012
Messages
8,019
Location
S. UTAH
It’s a ways away from more/different models. I imagine it will depend on whether the market responds favorably to a company actually trying to do better, versus just copying what everyone else is doing.
That will depend on marketing. The majority of hunters are dumb to this thing, just like the majority of people. Tell people they need it with a strong marketing campaign and they will come to your better mouse trap.
 

Choupique

WKR
Joined
Oct 2, 2022
Messages
548
The majority of hunters are dumb to this thing, just like the majority of people

Right. At the proposed price point, the customer base would be people currently buying the erector set "custom" rifles. I never understood what makes those guys tick, so I'm not sure if something like this will pull them over the fence. Your average eastern corn pile hunter probably won't buy many of them.

If the action will hold it without too much work, I'd work in a .375 h&h option. The model 70 .375's have basically been sold out since 2020 and that's the only affordable off the shelf CRF .375 left on the market as far as I know, and it's got the new MOA trigger. The lower end brit and German express guns start at around $8k and go up sharply from there. Might be room to squeeze in. I know those guys on africahunting seem to gobble up $2,500 used rifles.
 

z987k

WKR
Joined
Sep 9, 2020
Messages
1,806
Location
AK
Right. At the proposed price point, the customer base would be people currently buying the erector set "custom" rifles. I never understood what makes those guys tick, so I'm not sure if something like this will pull them over the fence. Your average eastern corn pile hunter probably won't buy many of them.

If the action will hold it without too much work, I'd work in a .375 h&h option. The model 70 .375's have basically been sold out since 2020 and that's the only affordable off the shelf CRF .375 left on the market as far as I know, and it's got the new MOA trigger. The lower end brit and German express guns start at around $8k and go up sharply from there. Might be room to squeeze in. I know those guys on africahunting seem to gobble up $2,500 used rifles.
Ruger still makes the M77 in 375 ruger. In stock all over the place it looks like.
 

4th_point

WKR
Joined
Jun 14, 2022
Messages
696
This is great news. Always nice to have new options, if done right 👍

Instead of asking a ton of questions...

1) What's the test procedure involve?

2) Can someone provide a design summary on function, robustness, and safety?
 
  • Like
Reactions: NSI
Joined
Oct 1, 2013
Messages
871
Location
Northern California
As cool as this project sounds, the market for such rifle has to be extremely small. The number of people buying $2500+ bare rifles is small. The number of people who shoot and hunt enough to value such rifle is even smaller. Those people who do shoot and hunt enough are already building their own rifles. Unless MRC starts selling bare actions at a competitive price (less than $1k) I’m not getting excited. Just me though, I’m sure there are a couple guys here who will bend over backwards to have the first one.
 
Joined
Mar 27, 2019
Messages
872
Location
Lyon County, NV
As cool as this project sounds, the market for such rifle has to be extremely small. The number of people buying $2500+ bare rifles is small. The number of people who shoot and hunt enough to value such rifle is even smaller. Those people who do shoot and hunt enough are already building their own rifles. Unless MRC starts selling bare actions at a competitive price (less than $1k) I’m not getting excited. Just me though, I’m sure there are a couple guys here who will bend over backwards to have the first one.

IIRC, the price point of their existing rifles is close to what the expected price of this new rifle should be - so it's essentially their existing market.

The only way for a new gun company to start, grow, and be sustainably profitable - if it isn't backed by 8-figure investment - is to find a very narrow niche and be at or near-best in class. Own the niche that has the least amount of direct competition. Having the Rokstock alone as a factory option qualifies there - add in the expected competence of the build, and they'll create a following fast. But competing on low prices is the highway to doom for a small company. You can't out-walmart Ruger or Savage on price point, or low-cost value. So, find the niche people are willing to pay for, be damn good at it, and grow from there.

The fact that MRC sought out Form for their durability testing, rapidly incorporated his findings and feedback, and are now talking about basically doing a Rok-stocked gun to his specs - that's the kind of mentality and approach that tells me they're on the right path and worth trusting.

It's also a very specific niche they can absolutely own with factory-built guns, for now.
 

Marbles

WKR
Classified Approved
Joined
May 16, 2020
Messages
4,437
Location
AK
IIRC, the price point of their existing rifles is close to what the expected price of this new rifle should be - so it's essentially their existing market.

The only way for a new gun company to start, grow, and be sustainably profitable - if it isn't backed by 8-figure investment - is to find a very narrow niche and be at or near-best in class. Own the niche that has the least amount of direct competition. Having the Rokstock alone as a factory option qualifies there - add in the expected competence of the build, and they'll create a following fast. But competing on low prices is the highway to doom for a small company. You can't out-walmart Ruger or Savage on price point, or low-cost value. So, find the niche people are willing to pay for, be damn good at it, and grow from there.

The fact that MRC sought out Form for their durability testing, rapidly incorporated his findings and feedback, and are now talking about basically doing a Rok-stocked gun to his specs - that's the kind of mentality and approach that tells me they're on the right path and worth trusting.

It's also a very specific niche they can absolutely own with factory-built guns, for now.
Agree. They are priced like Sako's, but with the features I want. Rifles like Sako's have no aftermarket support, so it is pretty you get what they offer. This gives a turnkey option.

It only barely competes with a customized Tikka for someone with time who likes to tinker. But for people who buy Rem 700 clone actions, it will be competitive.

I don't think MRC is large enough to even take a big bight from that market at present, so they should do well.
 

Formidilosus

Super Moderator
Shoot2HuntU
Joined
Oct 22, 2014
Messages
9,977
IIRC, the price point of their existing rifles is close to what the expected price of this new rifle should be - so it's essentially their existing market.

The only way for a new gun company to start, grow, and be sustainably profitable - if it isn't backed by 8-figure investment - is to find a very narrow niche and be at or near-best in class. Own the niche that has the least amount of direct competition. Having the Rokstock alone as a factory option qualifies there - add in the expected competence of the build, and they'll create a following fast. But competing on low prices is the highway to doom for a small company. You can't out-walmart Ruger or Savage on price point, or low-cost value. So, find the niche people are willing to pay for, be damn good at it, and grow from there.
“Snip”
It's also a very specific niche they can absolutely own with factory-built guns, for now.

This is precisely it.
 
Top