Montana Rifle Co, Shoot2Hunt, and Rokslide Rifle

[HighUintas]

The only thing missing is compatibility with a HNT 26

Maybe time for a folding or takedown rokstok to be designed?

 

[HighUintas]

Seriously though.... If this mrc was put into a folding/takedown rokstok... I would absolutely sell my tikkas and buy at least 2

 

[Formidilosus]

The only thing missing is compatibility with a HNT 26

Gross

 

[Formidilosus]

Seriously though.... If this mrc was put into a folding/takedown rokstok... I would absolutely sell my tikkas and buy at least 2

It’s a ways away from more/different models. I imagine it will depend on whether the market responds favorably to a company actually trying to do better, versus just copying what everyone else is doing.

 

[MuleyFever]

It’s a ways away from more/different models. I imagine it will depend on whether the market responds favorably to a company actually trying to do better, versus just copying what everyone else is doing.

That will depend on marketing. The majority of hunters are dumb to this thing, just like the majority of people. Tell people they need it with a strong marketing campaign and they will come to your better mouse trap.

 

[Choupique]

The majority of hunters are dumb to this thing, just like the majority of people

Right. At the proposed price point, the customer base would be people currently buying the erector set "custom" rifles. I never understood what makes those guys tick, so I'm not sure if something like this will pull them over the fence. Your average eastern corn pile hunter probably won't buy many of them.

If the action will hold it without too much work, I'd work in a .375 h&h option. The model 70 .375's have basically been sold out since 2020 and that's the only affordable off the shelf CRF .375 left on the market as far as I know, and it's got the new MOA trigger. The lower end brit and German express guns start at around $8k and go up sharply from there. Might be room to squeeze in. I know those guys on africahunting seem to gobble up $2,500 used rifles.

 

[z987k]

Right. At the proposed price point, the customer base would be people currently buying the erector set "custom" rifles. I never understood what makes those guys tick, so I'm not sure if something like this will pull them over the fence. Your average eastern corn pile hunter probably won't buy many of them.

If the action will hold it without too much work, I'd work in a .375 h&h option. The model 70 .375's have basically been sold out since 2020 and that's the only affordable off the shelf CRF .375 left on the market as far as I know, and it's got the new MOA trigger. The lower end brit and German express guns start at around $8k and go up sharply from there. Might be room to squeeze in. I know those guys on africahunting seem to gobble up $2,500 used rifles.

Ruger still makes the M77 in 375 ruger. In stock all over the place it looks like.

 

[4th_point]

This is great news. Always nice to have new options, if done right

Instead of asking a ton of questions...

1) What's the test procedure involve?

2) Can someone provide a design summary on function, robustness, and safety?

 

[eLightfoot]

As cool as this project sounds, the market for such rifle has to be extremely small. The number of people buying $2500+ bare rifles is small. The number of people who shoot and hunt enough to value such rifle is even smaller. Those people who do shoot and hunt enough are already building their own rifles. Unless MRC starts selling bare actions at a competitive price (less than $1k) I’m not getting excited. Just me though, I’m sure there are a couple guys here who will bend over backwards to have the first one.

 

[Choupique]

Ruger still makes the M77 in 375 ruger. In stock all over the place

Yea, but do the snobs buy that? I don't know.

 

[RockAndSage]

As cool as this project sounds, the market for such rifle has to be extremely small. The number of people buying $2500+ bare rifles is small. The number of people who shoot and hunt enough to value such rifle is even smaller. Those people who do shoot and hunt enough are already building their own rifles. Unless MRC starts selling bare actions at a competitive price (less than $1k) I’m not getting excited. Just me though, I’m sure there are a couple guys here who will bend over backwards to have the first one.

IIRC, the price point of their existing rifles is close to what the expected price of this new rifle should be - so it's essentially their existing market.

The only way for a new gun company to start, grow, and be sustainably profitable - if it isn't backed by 8-figure investment - is to find a very narrow niche and be at or near-best in class. Own the niche that has the least amount of direct competition. Having the Rokstock alone as a factory option qualifies there - add in the expected competence of the build, and they'll create a following fast. But competing on low prices is the highway to doom for a small company. You can't out-walmart Ruger or Savage on price point, or low-cost value. So, find the niche people are willing to pay for, be damn good at it, and grow from there.

The fact that MRC sought out Form for their durability testing, rapidly incorporated his findings and feedback, and are now talking about basically doing a Rok-stocked gun to his specs - that's the kind of mentality and approach that tells me they're on the right path and worth trusting.

It's also a very specific niche they can absolutely own with factory-built guns, for now.

 

[Marbles]

IIRC, the price point of their existing rifles is close to what the expected price of this new rifle should be - so it's essentially their existing market.

The only way for a new gun company to start, grow, and be sustainably profitable - if it isn't backed by 8-figure investment - is to find a very narrow niche and be at or near-best in class. Own the niche that has the least amount of direct competition. Having the Rokstock alone as a factory option qualifies there - add in the expected competence of the build, and they'll create a following fast. But competing on low prices is the highway to doom for a small company. You can't out-walmart Ruger or Savage on price point, or low-cost value. So, find the niche people are willing to pay for, be damn good at it, and grow from there.

The fact that MRC sought out Form for their durability testing, rapidly incorporated his findings and feedback, and are now talking about basically doing a Rok-stocked gun to his specs - that's the kind of mentality and approach that tells me they're on the right path and worth trusting.

It's also a very specific niche they can absolutely own with factory-built guns, for now.

Agree. They are priced like Sako's, but with the features I want. Rifles like Sako's have no aftermarket support, so it is pretty you get what they offer. This gives a turnkey option.

It only barely competes with a customized Tikka for someone with time who likes to tinker. But for people who buy Rem 700 clone actions, it will be competitive.

I don't think MRC is large enough to even take a big bight from that market at present, so they should do well.

 

[Formidilosus]

IIRC, the price point of their existing rifles is close to what the expected price of this new rifle should be - so it's essentially their existing market.

The only way for a new gun company to start, grow, and be sustainably profitable - if it isn't backed by 8-figure investment - is to find a very narrow niche and be at or near-best in class. Own the niche that has the least amount of direct competition. Having the Rokstock alone as a factory option qualifies there - add in the expected competence of the build, and they'll create a following fast. But competing on low prices is the highway to doom for a small company. You can't out-walmart Ruger or Savage on price point, or low-cost value. So, find the niche people are willing to pay for, be damn good at it, and grow from there.

“Snip”

It's also a very specific niche they can absolutely own with factory-built guns, for now.

This is precisely it.

 

[wind gypsy]

I don’t get it. Is form trust fund kid wealthy?

 

[mxgsfmdpx]

The only thing missing is compatibility with a HNT 26

Dude. Ew!

 

[mxgsfmdpx]

That will depend on marketing. The majority of hunters are dumb to this thing, just like the majority of people. Tell people they need it with a strong marketing campaign and they will come to your better mouse trap.

This is correct. “Creating unfelt needs” is a great way to sell.

 

[Formidilosus]

I don’t get it. Is form trust fund kid wealthy?

The internet: why won’t companies work with people to make and offer better products and services without being sleezy or putting profit above all else?

Companies/people: ok, we’ll make and offer something better, and we’ll tell you and show you why, and we’ll do it for an honest price.


The internet: No. Now those people are just money grabbers, biased due to profit.

Companies/people: The person isn’t getting paid

The internet: What a fuggin idiot, how stupid- mommy and daddy must be paying for them.

The company/people: Ok. Keep being only offered junk and sub-par gear and being fed BS from the industry.

 

[mxgsfmdpx]

I think a lot of the aforementioned “corn fed deer killers” appreciate a “gun I can hand down to my kid or grandkid someday”. I see this project as potentially being one of those guns, especially once the wood stock becomes reality.

While the initial target market may be on the smaller side (which is a good thing from production and QC/Support standpoint) there are definitely a lot of users who want an American made CRF rifle. Especially one that just flat out works year and year with no fuss.

While they don't and never will, outnumber the “big box store gun buyer” the potential volume could be a lot higher than some perceive.

 

[KyleR1985]