I appreciate your experience in the auto industry but how do you explain the horrible quality track record of Chrylser, GM and Chevy transmissions, Jeep death wobble, etc., etc.,?.....other than the be American buy American mindset. It appears those purchases had zero to do with buying for quality. And has been going on for many many years.
From what I see in stats and on the road, I don't think quality has much to do with many American auto purchases but rather the luxury factor, the cool factor and the American made factor. I've always wonder why the pressure is put on Americans to buy American instead of the pressure be on American makers to make better products.
Thank you Sapcut.
I don't profess to know every defect or recall situation but based on experience there are 3-4 things that can cause problematic vehicle issues.
1) A design with features that allow a product to fail. I know at Nissan we, (like most other OEM's) review the designs, test the designs in a lab environment subjecting it to specified performance requirements, and also send engineers out in the field with our first build vehicles to see how they do. We drive the mess out of them and send them to places like Alaska to the deserts in Arizona - attempting to find any potential concerns. All requirements are met before the vehicle is released. How poor designs make it past this type of testing.......I really don't know.
2) Manufacturing parts outside the design specification. If this happens, obviously it's possible that the part can fail. OEM's try to assure proper testing and inspection are being done during the manufacture or vehicle parts but whenever people are involved with a process, there is the possibility for something to go wrong.
3) Improper install at the assembly plant. Again, whenever people are involved with a process, it's possible for something to not be done properly. Nissan tests every vehicle on a performance track before it leaves the plant (at least in the US - can't speak for other plants, and they go through a shower test in an effort to determine is all of the door seals and other items are working properly before the vehicle ships.) I'm sure other OEM's do this but I can't say for certain.
It is my personal opinion no one should purchase a new vehicle and have any issues for the first 100,00 miles other than normal maintenance. After that is kind of depends on what was purchased and how it was treated and maintained. That part of the vehicle purchase equation is on the vehicle company.
To me, the second part of the equation belongs to the consumer. If a consumer goes out and purchases a vehicle without doing any homework ahead of time to see what people are saying about a product they are interested in, that's not a good practice. If they do their research and hear of issues but purchase the vehicle anyway - it is not their fault if something bad happens, but at the same time, they should not be surprised to run into those type of issues. An informed consumer can decide what risk/reward they are most comfortable with before making a vehicle purchase decision.
A simple example of what I'm trying to say is this. I was interested in a Fierce rifle. It looked cool, had the accuracy and weight requirements I was looking for in the price range I was comfortable with. After doing some research I saw where some people loved them, and some people hated them. I weighted all of that out and decided for myself to get a different rifle. Had I bought one, I still deserved a good, solid rifle but had I had issues, I should not have been shocked by having that experience (my opinion).
In the end - consumers decide if a company stays in business or not.