there is vulgarity of the type that leaves you breathless, vaguely violated but with a wistful smile, and wondering what just happed…this is akin to art and is practiced by too few. But when you run across it, its to be treasured as much as any prose.
There is also vulgarity that seems a little like the high-school aged line cook at the diner that habitually over-salts the eggs. It’s merely uninspiring, and leaves you dry-mouthed, wondering what else is on the menu.
Like anything, tending to either extreme is the lamest of easy-buttons; it is only in finding balance that adds emphasis and zest, that feeling of unexpected rapture when something seemingly banal grabs your attention and captivates it for a moment, that men can be truly separated from boys.
To me, asking jake and ryan to stop swearing would be like asking the tides to stop rising and falling. Its clearly something they do. Unfortunately it doesnt appear to me they put much thought or effort into it, and so it comes off as an unpracticed sort of crassness that really shouts of a lack of preparation. I would simply challenge them, that if they want to be taken as practitioners of a craft, to be more artful, more creative and more quality-minded in their vulgarity so it reflects the same sort of attention to detail they aspire to bring to the other facets of their business.