What
@CorbLand said. My brother walked up to the maven booth to look at optics in his sweaty, old vortex hat. One of the big dogs walked up, shook his hand and said hi, and offered him to “upgrade that hat” for free since his looked “a little worn out”, which was objectively true. Yeah sure it’s just part of their marketing budget, but competitor’s logos didn’t seem to bother them none.
That said, I walked into the Kuiu booth wearing my SG hat that same day to help my cousin get fitted for a potential pack purchase, and their rep came up to talk to us and was all nice and cozy with us until he noticed my hat. Then he turned into a holier than thou d**k, chest beating their packs and crapping on everyone else’s product offerings. Couldn’t say one thing positive about their packs, only talk down on the competition.
I think any competitor that reacts negatively to a potential client wearing or using gear from their competitors is just insecure of their own product offerings. To me, it means I should steer clear of purchasing anything from them. Healthy competition brings forth innovation, and if someone is afraid of competition, that should tell you all you need to know about their product quality and marketplace longevity. The little bit of interaction I’ve had with Kifaru puts them into that second group, so my limited dollars go elsewhere instead.