So a takeaway from this for you guys, is that if you shop online, typically we aren't allowed to advertise a lower price than the minimum the manufacturer sets. If you have a relationship with a local dealer, you may be able to get a lower price for items than the MAP when shopping in person depending on the dealer.
My understanding from speaking about this with some of my distributors and manufacturers I sell for, is that we can sell cans for lower than the MAP price, as long as we dont advertise lower pricing than MAP to the masses. Sometimes manufacturers allow a sale like a black friday that they set their own perimeters for that we can advertise too but this seems to differ from company to company.