Or you can refuse to capitulate to unsound theories based on biased and poorly (kind way of saying it) formed conclusions.
Really we need to improve the general populations (and more importantly appointed board members) ability to evaluate studies design/merit and their conclusions rather than take on good faith that researchers are blindly forming hypothesis and presenting data w out bias.
If your research job/lively hood/phd depends on your study leading to further funding, might you portray your results (consciously or unconsciously) in a certain way?