Yeti Mystery Ranch Rumors

[tony]

Possibly the end of MR?
Yeti bought MR for 36 million

YETI Responds to Rumors of Mystery Ranch Phase-Out

YETI will continue to offer Mystery Ranch-branded bags at least through next year, along with YETI bags 'inspired' by the decades-old brand.

gearjunkie.com

 

[intunegp]

Mystery Ranch aquired by Yeti

Didnt see this posted anywhere here. Be interesting to see how this plays out. https://www.businesswire.com/news/home/20240131701101/en/YETI%C2%AE-Acquires-MYSTERY-RANCH%C2%AE

rokslide.com

 

[el_jefe_pescado]

lol where can i get the yard sign?

 

[LeftyWilbury]

i do like those yard signs. Dumpster Fire is a pretty awesome color scheme!

 

[Shontwelve]

Yeti hear to ruin another brand.

 

[ThreeOhSeven]

Just saw this as well. I have toyed with the idea of a new MR pack for a few years, it may be time to purchase.

 

[307]

Just saw this as well. I have toyed with the idea of a new MR pack for a few years, it may be time to purchase.

I really like mine. Now it will be vintage!

 

[Athame]

I own a Dana Designs Bomb Pack, a MR MC Black Gunfighter 14, ASAP, 3 Day Assault, a Komodo Dragon , and, ... not a single Yeti product of any kind. Dana's been gone for a while as I understand it. I wonder if he's cooking up anything.

 

[TXCO]

Didnt realize all this. Thanks for sharing.


Sent from my iPhone using Tapatalk

 

[Poser]

I recently bought a MR ski touring pack. Doesn't seem that this ski touring line has done particularly well breaking into the marketplace and has limited distribution. I have to imagine that line will be axed in 2025.

MR has fit a bit of a void offering solid packs at a more affordable price point than many of their competitors in the hunting, military/tactical and possibly wildland firefighter realm. These sectors seemed to be their bread and butter more so than recreational backpacking where there is stiff competition.

I think that with Yeti, you can expect to see MR as more of a lifestyle brand. Bring the packs up to a cost inline with SG, EXo, Kifaru and market them as must have accessories the same way a tricked out overland Jeep is not complete without a Yeti cooler strapped to the hitch haul. We'll probably see MR trash bags that strap on to the spare tire, Yeti Tumbler holsters. They'll probably keep the fundamental designs, but don't expect any further innovation.

 

[TJfromTX]

I watched some videos on this and read some articles just last night, and from what I understand the Military and Fire pack lines will stay under the MR name..... its only the civilian and hunting lines that will migrate to the Yeti brand, they already sent a link to a new pack called the Bozeman.... its very close to the Catalyst design I carry everyday it just has more straps, and has a Yeti logo instead of MR.
Stay tuned I guess.

 

[bozeman]

Good name for a pack....

 

[TJfromTX]

 

[displacedtexan]

View attachment 801110

Ohhhh, an Assault for $50 more!