Yeti Mystery Ranch Rumors

[tony]

Possibly the end of MR?
Yeti bought MR for 36 million

YETI Responds to Rumors of Mystery Ranch Phase-Out

YETI will continue to offer Mystery Ranch-branded bags at least through next year, along with YETI bags 'inspired' by the decades-old brand.

gearjunkie.com

 

[intunegp]

Mystery Ranch aquired by Yeti

Didnt see this posted anywhere here. Be interesting to see how this plays out. https://www.businesswire.com/news/home/20240131701101/en/YETI%C2%AE-Acquires-MYSTERY-RANCH%C2%AE

rokslide.com