Many people might be surprised at how high the margins are on some scopes ... I'm not going to post the details here, as I don't want to derail the thread, but if you go back and listen to one of Frank's podcasts, he quotes how much it actually costs to make some scopes ... from memory, even he was surprised when he found out. And I think if many hunters found out, they'd be outraged.
This creates two key issues; first, some companies make large profits by selling junk when they could make something quality and still be profitable. Second, consumers become inoculated to think that 'quality scopes must cost $x' when that isn't the case. This is not the model of flawless capitalism in my high school economics textbook of consumers having all the information they need, and the choices they want, to get the outcomes they need.
Form has posted many times here about how the industry is not necessarily interested in either making stuff that works, standing by what they produce, or understanding what we need.