No need for it to be a theory - at least the last part. They know. Multiple of us have pointed them to the threads here. When you speak with them, they know all about it.
rokslide.com
No my theory isn't that they don't know Rokslide is driving sales, more that they accidentally spec'd a scope from LOW that happens to be rugged while their other scopes aren't. As long as they hold inventory in those (non-ruggedized) scopes, they can't acknowledge that only one model they sell is worth mounting to a rifle.No need for it to be a theory - at least the last part. They know. Multiple of us have pointed them to the threads here. When you speak with them, they know all about it.
However, for a little while, they hadn't twigged that going on a podcast and then misrepresenting the drop eval, and even seeming to belittle this customer base of theirs would, in turn, be noticed and commented upon ...
But they know about that now, too!
I've said the same before. It's not wrong. At the same time, most of us, me included, dont know what kind of volume per sku registers as "significant" for various companies...the answer is virtually certainly not the same for Maven as it is for Leupold, just for instance. Ryan/Form/et al have the rokstock to point to as a case-study for relative volume, ie when they floated that idea they got X# of responses, and eventually sold a concrete # of stocks within a certain period of time...so in this case it would not be a stretch to say "based on the ratio of responses to actual sales there, we think we wil get a similar ratio on this scope, so based on X# of positive responses we guess we will sell X# of these scopes". That is pretty concrete as these things go. At that point it's just a matter of how much development cost and time, how much time you need to buy inventory for and how quickly they need to pay for it, ie if the minimum order quantity will take 6 months to sell at their estimated rate of sales, can they afford to buy 6 months of inventory under whatever the payment terms of the buy are. It either is worth the risk or it isnt, but it aint my money so I say if they pull it off good on them.
Would you say 32,000 individual click throughs in 26 days is "miniscule". Hint, most scope brands don't produce or have scopes produced in this quantity on a per year basis.
IF, the reviewers actually believe the reviews.
Less than a month, with zero marketing, one thread on one site, and something that doesn't even exist yet, yet you're already establishing a volume? You don't seem to grasp how this works in the slightest. Moving on.
