No idea why that's historically been the case, but the paradigm seems to have shifted some. There's tons of studies and objective reports out there that rank vehicle reliability though, and an interesting trend has emerged in the last 10-ish years or so. Honda no longer has all of their vehicles ranked in the top 3 for reliability. They have a few select vehicles that are (CRV, Civic), but as a whole, Honda reliability in recent years as a company has taken a hit. Toyota is no longer the reliability powerhouse, and most recent "ratings websites" (JD Power type sites) actually rank the Tacoma below the Ford Ranger and Chevy Colorado. Lots of reports of performance issues with recent Tacos and Tundras unfortunately.
In fact, I've been researching the mid-sized pickups as my next daily driver (currently in a half-ton and have no use for the additional capacity, but wish my wheelbase was shorter and my stance was narrower for mountain use), and there's lots of reports from places like Australia that the new standard for the Overland rigs that live in the bush is the Ford Ranger. The Ranger was only discontinued in the US Market for that 10 year span, and continued everywhere else, and there's lots of reports that it out does the new Tacomas in that environment. Just one example, but the more I research, the more I fall out of love with Toyota.
First Gen Tacos are a different conversation, but anything newer than the late 2000's and it seems that lots of the Japanese brands have fallen off the proverbial Totem Pole they were on top of for so long.
I hear this- “dodge/ford/Chevy” has gotten so much better and Toyota has gotten worse, however I have been, and am around fleet vehicles that are primarily used on road with heavy miles, with about 20-30% off-road on trails. Not rock crawling, just the typical use off of paved/maintained roads with ruts, and mud, etc. These vehicles are replaced every 2-3 years and each one will have around 150,000 miles. No matter how many times it’s tried the Dodge rams, Ford F150’s, and Chevy 1500’s all show way more mechanical problems than the Tundras. The last batch of just over 20 dodges before they hit 100k miles we had multiple motors replaced, multiple transmissions, and multiple electrical issues that caused the trucks and people to be stranded. The Chevy’s and Ford’s are similar.
In two batches of Tundras, zero motors or transmissions replaced, 1 electrical issue that I remember that caused a taillight to go out prematurely and weird battery corrosion that didn’t cause a functional issue, just odd. No Tundra have broke down, no people have been stranded.
Now people have different ideas of “quality”. Mine is pretty simple- I don’t give two flips about fluff. I don’t want to screw with vehicles. I hate constant consistent maintenance- I want to put the key in, turn it and the vehicle start every time. I don’t care if one truck “has more power”, or “rides smoother”, or is “nicer”- it’s just a truck. I want the thing to work.
@PNWGATOR sees my vehicles. I do not baby them. I might go 40,000 miles between an oil change (though I’m being better). I have a Tacoma that went 198,000 miles having the oil changed 4 times. It has 348k on it now and does get the oil changed at about 10k. The Tundra I’m driving is at 180k. It has a nagging tire pressure sensor issue, but that’s it.
All vehicles makes/models can and will have problems. I have no love for any vehicle brand. But what I see with 20+ trucks at a time used exactly the same way, is that if 20 trucks are needed, they get 20 Tundra’s. If 20 trucks are needed and they decide to go with another brand, they get 25-28 to cover when trucks are in for maintenance.