If you owned a world-class, ultralight-weight hunting gear company, would you feature an image of yourself on every single photograph of your holiday shopping catalogue? I like my kuiu gear and have nothing but praise for their designs, but in their most recent holiday offerings catalog, there are ten photographs that contain at least one human being, and in all ten of those photos, the owner is one of those human beings (if not the only person pictured). Not one for understatement, it seems.