Oh man, it sounds like there's a bunch of crusty, bitter old dudes posting in here. Show us on the doll where Mtn Ops touched you. As I've gotten older and as my time and mental energy have gotten more constrained, I've learned to not spend either on things that really don't affect me. The new generation of "bro hunter" is alive and well and seems to be growing. A lot of that can probably be attributed to the fashion and "cool factor" of Mtn Ops, UA, etc. I'm certainly not in that camp but I fail to see how it's affecting those of us that come at this thing from a more salt of the earth, steward of the land point of view. As long as the Mtn Ops crowd doesn't devolve and settle into the "brown and down" club, I'm fine with it. Hunting is becoming mainstream "cool" thanks to Mtn Ops and the like and bringing people to our side. Sure some of them won't stick with it but that's fine. The cream always rises.
This reminds me a lot of when Mike Iaconelli hit the pro bass fishing scene back in the day. People were losing their minds. "Oh my god! He's a yankee from Jersey! He listens to rap music and break dances on his boat! His hat's on backwards! He curses in public! This is the end of our sport!" He went on to win a Classic and changed the sport by bringing it more mainstream.
I don't use Mtn Ops as I think 95% of supplements are garbage but the guys who run that deal are spreading a positive message from what I can tell and seem to be genuine ambassadors of the "sport." Whether their followers uphold that or not remains to be seen but it seems a little premature to be sentencing that company and their supporters to death.