- Joined
- Jun 15, 2024
- Messages
- 26
Sorry - third post in a row but I went on a deep dive. Interesting there is a new President at Sitka Theresa Spangler as of 5 months ago. She has been there for 6 years and rose the ranks.
John Dudley's Instagram response about leaving Sitka is fairly blunt about not agreeing with new leadership and vision for the org. Surprisingly aggressive.
Origin is going to let him do what he wants and even likely become a partner as we have seen with other 'influencers'. Sitka is likely taking the more corporate approach, poising for a buy out.
Going down a rabbit hole, but the WL Gore website barely speaks about Sitka only referencing them 3 times in their fabrics division. They are on a ESG/sustainability crusade currently as a private company and in 2023 they started including Sitka into their metrics and results. This is why we see all the new jetstream, traverse, etc being recycled fabrics.
I'd be curious if they sell Sitka off as it doesn't fit their brand image, or what will happen to it. Sitka is not being operated by hunters. SG got bought out by Federal, Mystery Ranch by Yeti.
Sitka is ultimately owned by a chemical company which their main product Gore-Tex will be banned in most of the US by 2025....
John Dudley's Instagram response about leaving Sitka is fairly blunt about not agreeing with new leadership and vision for the org. Surprisingly aggressive.
Origin is going to let him do what he wants and even likely become a partner as we have seen with other 'influencers'. Sitka is likely taking the more corporate approach, poising for a buy out.
Going down a rabbit hole, but the WL Gore website barely speaks about Sitka only referencing them 3 times in their fabrics division. They are on a ESG/sustainability crusade currently as a private company and in 2023 they started including Sitka into their metrics and results. This is why we see all the new jetstream, traverse, etc being recycled fabrics.
I'd be curious if they sell Sitka off as it doesn't fit their brand image, or what will happen to it. Sitka is not being operated by hunters. SG got bought out by Federal, Mystery Ranch by Yeti.
Sitka is ultimately owned by a chemical company which their main product Gore-Tex will be banned in most of the US by 2025....