20 yards means nothing. No matter what you shoot you will have one run a ways. Unlike you confetti bullet lovers who obviously hate eating hearts and don't mind smearing lead fragments everywhere I am just going to keep doing what has worked for me since 1971. In that time I have used all kinds of bullets and gone through more than a few bullet fads. There was a time when Hornady would post bullet adds in magazines like Guns&Ammo bragging that their bullet would stay inside and not exit. Hornady Spire points have always been pretty soft in mid weight for caliber bullets. Controlled expansion can be described as what the bullet designer considers control. The Ballistic Tip when it first came out was too soft in many peoples minds and now the mid and upper weight for caliber Ballistic Tips are fast opening and weight retaining very good bullets. Sierra bullets were at one time heavily derided for being too soft and not penetrating enough. Now the Gamekings are very good controlled expansion bullets. The TMK's are there for those who like fragments. It is OK to not.
It’s shocking to me that the firearms industry would constantly seek to sell more and “better” gear to consumers.
Consumer shoots deer with muzzleloader. Everyone is happy for about 300 years.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or aristocrat.
Cartridges and machine-rifling are invented. Industry proliferates. Many new cartridges are introduced. Many more quickly become obsolete. Consumer shoots many animals with .44-40’s and .45-70’s.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or aristocrat.
Smokeless powder is invented! All blackpowder rifles are obsolete! Industry celebrates!
Consumer uses .30-30 Winchester and equivalents to kill many deer. Everyone is happy because they don't have to shoot 500-grain bullets and the recoil is so mild relative to that.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or rich.
Industry introduces “far superior” cartridges better for the bolt actions that are military standard now. Consumer starts using .30-06 and equivalents to shoot deer. Many, many deer are killed. As one would expect with cartridges designed to kill dangerous 150-250 pound mammals at 2000 yards.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or rich.
Industry revives long-range marksmanship competitions previously done with black powder weapons and switches them to modern cartridges.
Industry offers awesome new .300 Winchester Magnum! It delivers way more velocity and a flatter trajectory than that puny old .30-06! No one can win a long-range competition competing against it!
Industry celebrates!
Consumer takes .300 Win Mag out deer hunting and blows the front shoulders totally to hell.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or rich.
Industry offers a “tougher bonded bullet with controlled expansion.”
Consumer gets tired of his shoulder hurting, so he switches to the new .308 Winchester. Which is based on a military cartridge and rifle combination that was basically obsolete before it was issued.
Consumer uses the tough bonded bullet in his .308 Winchester to shoot deer. It doesn’t perform well.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or rich.
Industry offers him a super fast cartridge that “kills with hydrostatic shock!.” Sells many magnum rifles. Many more deer shoulders are blown to hell. Consumers shoulder is still sore, but he won’t dare admit that he’s a pussy.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or rich. And his shoulder hurts. He’s probably better off not practicing and just winging it.
Military adopts 5.56, based on a puny little varmint cartridge, for killing 150-250 pound mammals with lethal intent. Army changes powder and doesn’t issue cleaning kits. It turns out that killing people with this combination is hard. Army establishment says, “we should have kept the M-14.” But smarter people know better, so they simply fix the M-16 and the old M193 ammo.
There are fewer consumers hunting every year. Industry lobbies to have as many different seasons as possible to sell a bow, a muzzleloader, a shotgun, a rifle, an atlatl, and a Javelin missile to each hunter. Each season is about two weeks long.
Consumer now has to be proficient with many different weapons if he wants to hunt. But he still doesn’t have any money for ammo since he has to buy all those different weapons. And he doesn't have any time because he has to be proficient with all those weapons. So, to make himself more sure of success, he has to chase the latest and greatest technology to succeed in the two weeks of each season.
Industry rejoices!
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or rich.
America gets into a bunch of new wars. This forces the military to perfect the M-16 platform and its ammo. Eventually, the OTM that is “only open-tipped for superior ballistic performance” turns out to be ******* great at killing 150-250 pound mammals. A new generation of warriors - and a lot of people who “almost joined the military, but…” - learns that it is fun as **** to shoot 5.56. A lot. And you can get really good when you do that. These red-blooded Americans - a dying breed - and those who want to be like them, are just about the only people who still hunt except for the most stubborn and conservative people on the planet. Those people still go to church because their daddies did. And they hold just as fiercely to their fathers’ gun lore. Good pistols have a “four” in the cartridge name and all hail the .30-30 (“if you are a kid”), the .30-06 (“it was good enough for your grandpappy on D-Day.”), the .308 (“it’s just as good as the .30-06! We would have won Vietnam if we kept using the M-14!”), and .300 Winchester Magnum (“if you are man enough to shoot it! You are, right?”).
The industry continues to offer new .30-30, .30-06, .308, and .300 Winchester Magnum equivalents, while occasionally changing the bore diameter and bullet type. Boomers continue to disparage 5.56 because it sucked in Vietnam. Boomers run Fish and Wildlife in many states, so we still can’t use 5.56 for deer. And the industry would rather that everyone owns eight hunting weapons than one.
The industry is very happy.
Consumer misses many deer because he rarely can afford to practice unless he is a professional hunter or rich.
But don't worry, the industry promises him that the 2026 model will make up for all his shortcomings!
____________________
“Keep on keepin’ on…”