Here's my take:
1. Design patents are very easy to "design" around
2. Yeti coolers are overpriced and don't work 5x better than a Coleman, but they command the price
3. The cooler market is already getting more competitive from the other brands and Yeti will need to continue to differentiate and design new products to stay competitive or convince consumers their coolers actually ARE that much better, but every test I've seen does not make them hold ice longer unless the cooler has been pre-cooled, which will never happen in any hunting scenario for me.
4. I hope this company and several others drive increased competition in the market so we as consumers can have a great product at a reasonable price.