Outdoor media production name

Joined
Oct 15, 2013
Messages
412
Location
The Bluegrass State
I'm going to start doing some filming, Youtube, blogging, etc. Help me pick a name.
-Everyman Outdoors
-Shooting Light Outdoors
-Helios Outdoors

What ever you guys think is the most marketable I suppose. Thanks!
 

twall13

WKR
Joined
Jan 21, 2015
Messages
2,708
Location
Utah
I like either Everyman Outdoors or Helios Outdoors. Helios has a nice ring to it. Everyman seems relatable.
 
Joined
Sep 22, 2013
Messages
6,389
I'm going to start doing some filming, Youtube, blogging, etc. Help me pick a name.
-Everyman Outdoors
-Shooting Light Outdoors
-Helios Outdoors

What ever you guys think is the most marketable I suppose. Thanks!

I'm a 33 yr marketing veteran...what kinda footage are you shooting? Hunting? Hiking? Animals? What is the angle? The name should reflect what it is people will find on the program. Also, if you are hoping to get picked up by a network then you wanna do a TESS search so you can trademark the name and copyright your related work. if it is a hunting show, will you be filming all kinds of weapons or perhaps just archery or guns? Please be as specific as possible. On last tip...make it a bit off. Why?

George de Mestral discovered the secret of memorable advertising in 1941 in the Jura Mountains of France. After a day of hunting, scrambling through woods and brush, he found his pants covered with burrs. No matter how he tried to remove them, those little burrs were on his pants to stay. Fascinated by their tenacity, George inspected them under a magnifying glass and found that each of them had hundreds of tiny hooks engaged in the loops of his woolen fabric.

George made a machine to duplicate the hooks and loops using nylon. He called his new product VELCRO, from the French words VELours and CROchet. The rough side of Velcro is made of tiny, flexible hooks; the fuzzy side, small, soft loops.

Therein lays the secret of memorable marketing. What is the brain but a surface covered by trillions of tiny, flexible hooks? What is memorable marketing but a series of words, sounds, or images covered with small, soft loops?

You must cover your prograqmming with small, soft loops, but it’s not as simple as it seems.
Have you ever noticed how some pieces of Velcro hold much tighter than others?
George de Mestral found that randomly oriented loops offer much greater holding power than loops arranged in neat rows. The more unpredictable the loops, the stronger the bond. Neatly arranged loops have little holding power.

When writers present their marketing information in a predictable manner or use predictable words, they are making orderly loops. The producer may like the material because it is accurate and positive. But such things have weak Velcro; they are forgettable.

The human mind discounts the predictable. When you see the punch line coming, the joke is never funny. There can be no curiosity where there is no mystery, no delight without surprise.

When you understand the Velcro of the mind, you are halfway to fame and fortune. if you create something that is completely unique and stand alone, getting a TM is much easier.
 
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