Shrek
WKR
I haven't looked at this thread for a while, and not to stir the pot too much but... yes Kuiu is similarly priced to some other gear... if you dig a little deeper than just comparing cost you would see it is also being sold without a retail markup like some oof the other gear... correct me if I am wrong but I believe retail markup is approximately 40-50%... in theory, the fact that they do not have a retail markup allows them to use higher quality materials produced in better factories. If this is true, Kuiu's prices would be way more expensive than some other gear based on quality if they were sold with a retail business model.
Retail markup is at least 50% on clothing and even tripling the fabric cost wouldn't make up the difference. The direct to consumer model at overall market comparative pricing just means kuiu is knocking it out of the park on margins. It's a great deal for sure...for Kuiu. As for purchasing power , Kuiu doesn't have any with their main supplier. Toray basically"owns" Kuiu. Just about everything Kuiu sells is made with Toray fabric in a Toray factory. The day Toray says take a hike Kuiu is done. What's Jason going to do ? Suddenly say Toray fabric isn't the greatest fabric ever and now scholler or whoever is ? The finest ingredients must mean heaping piles of BS to baffle the weak minded. It's the treating the customers as fools and disrespecting them by guinea pigging them that turns me off.