I don’t disagree much with what saying except that the 270 win still well outsells the prcs. It may not for some smaller niche makers but not with big guys unless they are selling vast amounts of one load online. Cabelas has stacks of 270 on shelf vs 2-3 varieties of 6.5 prc and none of 7 prc. Online they have 29 types 270 in stock, 7 6.5 prc, and 1 7prc and 1 6.8W. During and after the pandemic 270 was one of first to come back - well before saw anything PRC. Now, new rifle sales - I have no doubt the 6.5 prc is in the lead and all of these rounds are miniscule compared to 6.5 cm. This is not knocking the PRC but they have been popular for couple of years and the 270 held the same spot for 100 years (which is somewhere after the ubers like 223, 308, 30-06, and now 6.5cm) but still in top 3-7)I’m trying to, and have been addressing the OP’s question and not trying to argue. The 7PRC didn’t finish off the 6.8W, the 6.8w never really got traction to begin with. It is in no man’s land- to much recoil for comp/shooting with sub par bullets, and pure older hunters don’t buy new rifles/cartriges and they don’t shoot enough.
It’s a well designed, and quite frankly a well balanced cartridge and caliber, but it’s stuck in a place with the smallest segment in the major markets- it’s too large for competition/fun shooting round, doesn’t have the projectiles available for true long range shooting, and hunters that want a .277 don’t buy many new rifles, and almost no ammo.
So the 6.8W is trying to work on the market that is tiny- hunters that don’t care about max LR bullet performance but do want a “magnum”, don’t care that factory ammo is relatively uncommon locally and expensive- the cheapest ammo made if almost $60 a box, the “good” ammo is almost $70; they reload, but don’t care that bullets optimized for the 6.8w are in short supply, and the for some reason want a .277. Of the type of person that wants all of that, how many buy new rifles in the latest chamberings?
Now flip that to why the 6.5 and 7PRC are, and will last- excellent widely available bullets that have very high BC’s and kill very well, excellent factory ammo that is readily available from multiple manufactures and is available for sub $40 box, with the parent company well known for supporting their creations; BC leading projectiles are everywhere, brass is readily available- everywhere you look you can see 6.5 and 7mm PRC supplies- and the 7PRC is one year old. Hornady shipped ammo out in stores before the rifles were available- that’s how you support a cartridge.
My personal feelings are that the 6.8W is a great magnum cartridge, .277 is largely an American thing which is cool. BUT, the support isn’t there for it. I am pragmatic before I am nostalgic and choosing between two cartridges that recoil virtually the same- one has better bullets, better support, better factory ammo, and a more dedicated parent company.
I hope 6.8W takes off, but the niche for magnum hunting cartridges has shrunk dramatically in the last 10 years, and is still shrinking. THAT is what the other manufacturers and older traditional hunters haven’t figured out. All the magnum hunting cartridges that don’t have a legit competition or military use will start disappearing as older people stop participating or die off. The days of boomers controlling the market with magnum hunting cartridges and high MV’s with parachute BC bullets are over.
I too hope the 6.8W keeps going. While I am not as pessimistic at its chances to do ok the next several years will tell. The one thing that came to light for me out of this conversation is that Hornady ability to provide their components to other companies to load prc at least provides the peace of mind some folks are looking for. For ex - Federal loading the eldx, rem the cx. I never worried anout this much but can see why folks do. If some other big companies want to load 6.8 they either need to come up with own heavy 6.8 or buy Nosler, Sierra, Berger, etc.. and those have been more spotty across board for availability in loaded ammo. However there is good heavy 270 bullet availabilty in the handloading market which hopefully spawns good brass guys (there is strong indication of ADG this year - fingers crossed)
Anyway, I just bought a Ruger SFAR 308 today and some hornady black ammo. I am hopefully gonna fudd a bunch of pigs this weeknd
Lou