Many mediocre hunting areas have a single season and limited geographic range. I’ve looked at many trophy shots with the wife grinning from ear to ear holding the ears of a buster buck while proud as buttons hubby looks on like a stud. . . and there’s a recognizable hill in the background. Geolocation based on vegetation in the photo gives elevation, sun angle gives orientation of the drainage. In a good area animals can be all over, but it’s reassuring to see you’re in the ballpark.
A nephew went deer hunting in a new location and a good scan of trophy pics from the area turned up a number of big deer in pinion-juniper areas. That wouldn’t normally be helpful, except PJ was pretty limited so I suggested he start looking there. They were below the PJ in sage draws when a decent buck walked across the jeep trail in front of them. If the trophy pics we saw online didn’t help, they sure didn’t hurt if he picked up a good deer the first two hours of the season in a crappy area.
FB is full of knuckle heads that love to brag about their big buck. Normally not the best source of information, but it’s half dumb people and half braggarts that don’t care about giving out too much information. A nephew even asked a passive aggressive question about a kill photo that seemed innocent except it made the guy feel like the nephew was in the club and knew the area well. Just the guys response helped with geolocation.
Other times falsely claiming a trophy is from a place it obviously wasn’t taken at is a clue. There’s a part of a Wyoming mountain I know well and a guy talked about the area in a knowledgeable way and showed an elk he claimed was taken up on a high plateau, but vegetation gave it away he was at least a thousand feet lower, most likely in a 10 square mile area. It’s still not a great spot unless you don’t have anything better, then it would be good information.
The average hunter doesn’t realize how well firefighters in an area know the history of old burns and can often determine which fire a kill shot was at based on limited photos. Things grow back at a pretty well known rate.
Online info should never be trusted, but if I had a crappy license in an unknown spot and couldn’t find a local who knew where to hunt, I’d google the heck out of trophy pics, search the kill pics of any outfitters that cover the area, and join any FB hunting groups for that area.