Why would I hide a hunting gear purchase, when it's that very hunting that fills our freezer? That said, I do tend to NOT use household $$ to buy my gear... or at least I did when we were young and $$'s harder to come by. If I wanted something, I found a way to pay for it on the side. I did gunsmithing, sold bulk reloaded ammo (friends & family of course), worked over time, cut firewood, horse traded guns & gear, etc. Never have I bought excessively, or over paid for anything. If I say something was a good buy my wife accepts it as just that, $$$'s saved. Now that I'm older w/ $$'s in the bank making me more $$'s, it's not so important to self fund gear purchases, but it once was.
Right now I'm looking at a couple horses. Glad I don't have to try and hide them. (wink)
Hunt'nFish