Have cabelas price match. Get an emailed online quote from grabagun or some place like it and take it with and ask them to price match, they’ll do it.
The value you get is in the mechanical reliability and function of the rifle.
@Ryan Avery said it on the podcast with Robby denning, “Tikkas are made to kill Russians.” They just flat work. Their triggers don’t freeze up, they don’t gum up in crap conditions, their barrels are high quality, they feed reliably every freaking time, you just don’t ever have to dick with a tikka to make it work.
Honestly, with the price increase on the ruger American gen 2’s over the originals I’m not sure I can see any value in them anymore. They were a great option at $399.99, and I owned/used one as my primary hunting rifle for several years. But not at $6-$700. So your point is moot there with the “value.” My experience with Howa is limited, but I’m not impressed. I had one that never shot better than 2.5-3 MOA no matter what, and my brother has a weatherby vanguard (just a howa in a Monte Carlo stock) that shoots decent. So I’m 50/50 on positive experiences with Howa. But I sure read lots of stories of having to screw with them A LOT to get them to work. I’m just not sure either one of them is what I would call a “good value” based on what I’ve seen.