We get screwed in North America with protectionist auto regulations that keep simple, reliable, affordable, easy to maintain vehicles out.
Toyota is making a $15K basic pickup you can option with a little turbo diesel, no electronic BS or complex computers or engine killing emissions components. The price of a new Hilux, again with an optional turbo diesel, is half of what a new Tacoma goes for. You can get awesome Land Cruisers too, everywhere except North America...
All these simple, reliable, repairable.
I really like my '23 F350 Powerstroke, but it's full of computers. I had one issue with a coding glitch in the ABS module that left me inoperable in 4x4, drive modes, power steering, ABS, and all these other features for most of the past summer while they figured it out... If that stuff starts going sideways out of warranty you can't fix it yourself.
That said, this is my first new truck, my last truck was a '92 Toyota, and I'm planning to keep this one. Running T6 synthetic, Archoil additive, upgraded fuel filters, drain water separator regularly, DPK to protect if the CP4 goes, then I'll switch to a DCR. Full warranty is up next year and the emissions components are going to get pulled then.
My son is 16 in a year and already a gear head, I'm looking for a 7.3 for him, something he can work on and keep running himself.