Would you buy this scope?

I know many hunters, some with rather nice equipment, that think I'm certifiably insane for shooting a couple hundred rounds of .223 over the course of a month.

Most American men seem to think being a good shot is a birth rite that they inherited somehow requiring no instruction or practice and are perplexed when it does not just work out that way.
 
For me, has to come in at or below the magic number or it’s a non-starter. It’s made in the same factory as the SWFA 3-15x and 3-9x. It’s going to be a tough sell to me to convince me that this is worth twice as much as one of those.


Those two scopes aren’t made by the same company.
 
People want to act like big margins are a bad thing. They aren't. The whole point of starting an actual business is to be profitable. If a consumer feels that they are getting good value for their dollar, that's the end game.
Many people might be surprised at how high the margins are on some scopes ... I'm not going to post the details here, as I don't want to derail the thread, but if you go back and listen to one of Frank's podcasts, he quotes how much it actually costs to make some scopes ... from memory, even he was surprised when he found out. And I think if many hunters found out, they'd be outraged.

This creates two key issues; first, some companies make large profits by selling junk when they could make something quality and still be profitable. Second, consumers become inoculated to think that 'quality scopes must cost $x' when that isn't the case. This is not the model of flawless capitalism in my high school economics textbook of consumers having all the information they need, and the choices they want, to get the outcomes they need.

Form has posted many times here about how the industry is not necessarily interested in either making stuff that works, standing by what they produce, or understanding what we need.
 
Free markets are a bit like frictionless machines: They're a thought exercise given to help you understand basic concepts. Try actually building one and you either quickly give up -- or slowly lose your mind.
 
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