This is where the $1500 number is coming from, which I'm absolutely willing to pay, for the specs as outlined.
The specs were updated to 3-14 later on. Reliability is only one of the things I'm looking for though, personally, and price-point is a secondary function of that.
The only thing that would keep me from paying more as currently outlined, is if it had crap glass - everything else absolutely makes it worth it. If it had legit alpha glass, coatings, and optical performance, I'd happily pay $2k or more, depending on performance. But I think the intent is to make the Toyota Land Cruiser of North American hunting scopes here, not the Lexus.
So, for me personally, bottom-line economy of price point is not what matters. I'm looking for a sweet-spot set of capabilities, at a price point that makes it fair value. Okay glass with all these other features and overall bomb-proof capability/durability? At $1200-1500? Hell yes.