Quick search of the posts in this thread shows that several members would buy several scopes, if closer to $1000.
Not trying the derail the mission here, but that would be encouraging simply in terms of volume or as a follow up model.
I have no data to support this, but my guess is ~$1200 would be the max for many people, with 12x. Especially outside of the Rok fan club.
Perhaps ... but then the question becomes whether one is wanting to create a scope for 'many people', or if creating the ultimate scope is the goal, and then letting people find the value in it.
In any case, the two most comparable scopes (in terms of concept, if not execution) are likely the RS 1.2, a direct-to-consumer product at $1200 list, but can be had for less during sales and LE/MIL discount; and the LHRS 2, which weirdly lists on Bushnell's site for $1615.45 (where you can't purchase it), but at GA Precision for $959. So presumably $950 - $1200 is completely doable.
The other reference point (close in execution, but not in concept, perhaps) would be the Tenmile 3-18, with a list price of $2300-ish, but fairly easy to purchase for $1500-ish, and sometimes on sale for less - perhaps suggesting a point that works for both seller and purchaser.
Frank also had a podcast where he talked about the actual production costs of scopes versus retail, and how the large mark-ups were part of the influx of new brand names, marketed by people who knew nothing about precision shooting, hunting, or optics ... There must be what, at least 10 of these new brands in the last few years alone. The flipside of this is that scopes that have sligthly better quality specs can still come in at reasonable retail prices if the margins are not so astronomically high.
