Well, in terms of myself, I was a large Vortex fan a number of years back. But a number of discussions on optics made me reevaluate what I want in a scope.
I no longer think it’s normal or acceptable to have to re-zero scopes when the only thing that has happened is some light backpacking or riding in a vehicle.
I no longer think it’s normal that a turret only doesn’t consistently dial.
And I no longer put the same emphasis on scopes as I do binos or spotters, where I’m looking for that wonderful glass I can stare through for hours on end. I like glass, but for a scope, as long as I can see during legal light, the focus is going to on its performance as an aiming device first, and as a wonderful viewing experience second.
For these reasons I’ve moved away from Vortex as they don’t meet the needs of what I look for now. This isn’t to say I’ll never use a vortex, but they’re not what I’m putting on my rifles that I backpack hunt with.