What Happened to Sitka?

[texag10]

I seem to remember a euro-only sitka pattern that looks like the new one. I think one shot gear had a big sale on it several years back.

 

[ScreamingPotato]

I seem to remember a euro-only sitka pattern that looks like the new one. I think one shot gear had a big sale on it several years back.

Wasn't it called Optifade Forest or something like that? It was a dark green base?

edit: Optifade Ground Forest.

 

[savetherobots]

My only hope: Sitka's new leadership and bean-counters listen to John Barklow, and let him do what he's best at.

100% ^^this

 

[NJStricker]

It looks like Sitka is going the retail clothing route. I’m seeing ads for a store opening here in Ohio.

 

[whaack]

My guess is a number of challenges at Sitka. Increasing competition from KUIU and FL. Sitka is moving to a DTC model would be my guess.