charvey9
WKR
"The method used to harvest this animal was reckless and we do not condone it. Under Armour is dedicated to the hunting community and supports hunting that is conducted in compliance with applicable federal, state and local laws and hunting practices that ensure a responsible and safe harvest of the animal.”
They found it reckless. First line, enough said. Perhaps they felt that it was not what they deem "a responsible and safe harvest of the animal"
I'm not going to second guess them, it's their money I don't qneed an explanation. If like in this case they did, whatever still their perogative. You don't have to like it or agree with it or even in the end purchase from them again.
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If they deemed it reckless, why did UA support the Bowmar's in preparation for the hunt and the months since its completion? This hunt took place last May. Pictures of Josh Bowmar practicing for the hunt and harvest photos were on social media. It was no secret or surprise to UA that he planned to and ultimately did kill a bear with a spear last spring. In fact, I'm sure they expected to benefit from it.
I don't think many would argue if UA cited conduct as the reason for their decision. Instead they blamed the method in an attempt appease those who not support hunting. Its extremely hypocritical and demonstrates a total lack of integrity.