Marketing this way is cheaper and more efficient than paying for magazine spots or TV commercials like was done in the past. That's why almost all the successful outdoor companies do it.If amazing to me that any company keeps and supports pro staff in the hunting industry. Look a bow company’s for example they have pages of people on the dole. All unnecessary cost that gets passed down to Joe customer.
I say cut them all. Pay for advertising and use there own social media and become more efficient, lower prices and add value to your products. That benefits the customer the most