The Problem With Hunting Clothing Brands Today

I think these companies now are coming out with too many different lines.

Keep it simple, Keep it versatile, Keep it true.
Agreed. Many seem like they are just adding stuff to talk the customer into buying something new vs actually providing a benefit to the consumer. I think it's short sided in the long run.

For example - Kuiu's whitetail line they added some fleeces to the mix.. when they already have the Peloton and Strongfleece series. If the Encounter fleece is better why not just have it be the Peloton? Do we need 20 fleece options lol

IMHO good hunting gear in 2025 you should be able to layer your baselayer, midlayer tops and bottoms for western hunter, upland and whitetail pretty unchangeabley with a few exceptions.
 
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