The new OV lineup's been popular on this forum, and not to ruffle any feathers but hard not to compare... I'm sure you've been paying attention to those, how would you compare these Argali pieces, similar goals? Similar approaches? Or different goals & approaches?
To be totally honest, I have not been paying attention. Those guys are all great (I genuinely like them), but I started Argali as a backcountry hunting brand because that is my passion and what I have a lot of experience doing. The backpacking world and the backcountry hunting world have some overlap but are not the same. As a lead designer, your experience significantly shapes your understanding of what your customers (you all), need/want/experience, and there really is no replacement for that. If you don't do 5+ day backpack archery or rifle hunts at different times of the year, and haven't for many years, I think it's hard to know what your customers who are doing that truly experience in the field. I'm not saying those guys don't do that, but we do the same things as our customers, which is very important when it comes to understanding who our end user is.
If I look at my favorite gear, the people that have designed it do the things that I do and they create products that are well suited to my use because we do the same things and they understand what backcountry hunters need. So if I look at where we are starting from, I think we're coming at this from a different understanding and a different background that plays an important role in shaping what we build.
That might sound trivial, but I truly believe what we are doing is different than what anyone else is doing though in terms of the philosphy for our clothing line and how that influences my underlying principles for design that are driving the creation of individual pieces.
I'm focused on 3 primary things for our clothing line:
1) Proper fit--Whether it's pants or tops, each piece needs to fit for it's designed intent. Baselayers and midlayers need to have a semi-athletic fit so they layer easily and don't get in the way of shooting a bow, have excess fabric in the arms, and just plain function well. Pants need to fit well throughout your lower body, but not have excess fabric on your legs so you can be quiet and stealthy. Getting pants to fit properly is part science part art, but it is imperative to get it right.
2) Fabrics--Premium materials and the right fabric for the piece. For example, our Vesper Pant has a 2 way stretch nylon fabric that is comfortable, quiet, and pretty damn durable. I've spent soooooo much time looking at pant fabrics and gone through at least 1,000 swatches working with fabric mills to find the right fabric. For our Torex pant, focusing on a polyester fabric that doesn't absorb water is important for later in the season. And for our Guide Air Fleece, finding a balance between breathability, warmth and weight is tricky, but it's all in the fabric and you really have to do your homework to find that unicorn fabric. And the last thing, fabrics need to be as quiet as possible. I know this is only a concern for the bowhunters out there, but there isn't a downside for having quiet clothing for the non-bowhunters.
3) Functionality--There is a tendency of company's to create feature sets on producs to make them look different so people will buy them. We will not do that. I am focused on simple, yet highly functional feature sets, designs and fabrics that are designed first and foremost for functionality, and more specifically to help you get closer to animals. This includes everything from the color choices we make, the feature sets (one-handed operation thigh pockets that fit your phone, that that aren't so big they catch on brush as you walk around), hip vents that are long enough to dump heat, but thoughtfully designed so the zipper doesn't hit your knee (with mesh so you don't get debris in your pants while walking around), the design of the product, etc. We will not be putting any gimmicky feature sets on our clothing, i.e. pants with 10 pockets, or mesh dividers inside of thigh pockets, which I truly hate. Everything we make and every design choice will be made with functionality in mind.
Over time as we talk more about our individual pieces I think you'll see our approach is different and the products we are making are different.