The Problem With Hunting Clothing Brands Today

[fngTony]

If you make a soft shell jacket keep it simple. Hardly anyone wears one since the active insulation mid layers got popular. We don’t need another $300 soft shell with a bunch of pockets that won’t get used. If anything make the Rab Borealis jacket in earth tones, it’s a 10oz durable windbreaker compared to the near 30oz soft shells from hunting brands. That over a light fleece is extremely effective in the alpine.

 

[Jhconnected]

My recommendation is to build things that you want. Lead users are typically the ones with ideas to disrupt markets.

It’ll be hard to make a dent in this market especially without outside funding. But go for it.

 

[Harvey_NW]

If you can copy the basics of the Axis Hybrid, but make it a true hardshell waterproof exterior with a microfleece backed inside, I'd consult with you about funding the development. The SG M7 is about the only thing I've found on the market close, and the liner is so heavy you can instantly tell it's a serious weather or late season only jacket. The PNW is a niche spot for this design, just sayin..

 

[Bump79]

If you make a soft shell jacket keep it simple. Hardly anyone wears one since the active insulation mid layers got popular. We don’t need another $300 soft shell with a bunch of pockets that won’t get used. If anything make the Rab Borealis jacket in earth tones, it’s a 10oz durable windbreaker compared to the near 30oz soft shells from hunting brands. That over a light fleece is extremely effective in the alpine.

I completely agree with this.

 

[Bump79]

If you can copy the basics of the Axis Hybrid, but make it a true hardshell waterproof exterior with a microfleece backed inside, I'd consult with you about funding the development. The SG M7 is about the only thing I've found on the market close, and the liner is so heavy you can instantly tell it's a serious weather or late season only jacket. The PNW is a niche spot for this design, just sayin..

Can't you achieve the same thing with a hard shell and Fleece? I've never seen the use for a peice like this. Heck every softshell I've ever owned has gone to the wayside. This seems like another that would for me.

 

[Brad@Argali]

I’m interested to see this offering. I’ve tried every hunting brand pant there is except Kuiu (personal principle) I can never find a quality that combines all my needs. The new SG Praxxis is quiet with great features but the fit is ridiculously large for someone who is thin. Born Primitive is a great pant, but you can hear them from a basin away. Everything i Iwear is a hodgepodge of 1 great offering from one of the brands. Any Alpha direct pieces in my opinion would be a must. My Midlayer is an alpha piece from a cottage backpacking brand, and will be in my pack until they find me dead on the mountain. Anxious to see what Argali brings to market.

I have some interesting things in the works WRT alpha direct.

 

[Brad@Argali]

My recommendation is to build things that you want. Lead users are typically the ones with ideas to disrupt markets.

It’ll be hard to make a dent in this market especially without outside funding. But go for it.

If I had a nickle for every time someone told me that second sentence of yours...

 

[Brad@Argali]

First thing that comes to mind is pant fit. You’re not going to cover all body types with one cut however I see brands messing around with fabrics that don’t stretch causing a bad fit or the seem pattern makes it weird. Too short in the rise, belt loops being big enough for a tow rope which causes belt slack and twisting. Rear pockets that barely hold a piece of gum. Bad colors, grey shouldn’t have a purple hue.

I have a lot to say about colors and the science behind them...more on that later.