The Problem With Hunting Clothing Brands Today

[fngTony]

If you make a soft shell jacket keep it simple. Hardly anyone wears one since the active insulation mid layers got popular. We don’t need another $300 soft shell with a bunch of pockets that won’t get used. If anything make the Rab Borealis jacket in earth tones, it’s a 10oz durable windbreaker compared to the near 30oz soft shells from hunting brands. That over a light fleece is extremely effective in the alpine.

 

[Jhconnected]

My recommendation is to build things that you want. Lead users are typically the ones with ideas to disrupt markets.

It’ll be hard to make a dent in this market especially without outside funding. But go for it.

 

[Harvey_NW]

If you can copy the basics of the Axis Hybrid, but make it a true hardshell waterproof exterior with a microfleece backed inside, I'd consult with you about funding the development. The SG M7 is about the only thing I've found on the market close, and the liner is so heavy you can instantly tell it's a serious weather or late season only jacket. The PNW is a niche spot for this design, just sayin..

 

[Bump79]

If you make a soft shell jacket keep it simple. Hardly anyone wears one since the active insulation mid layers got popular. We don’t need another $300 soft shell with a bunch of pockets that won’t get used. If anything make the Rab Borealis jacket in earth tones, it’s a 10oz durable windbreaker compared to the near 30oz soft shells from hunting brands. That over a light fleece is extremely effective in the alpine.

I completely agree with this.

 

[Bump79]

If you can copy the basics of the Axis Hybrid, but make it a true hardshell waterproof exterior with a microfleece backed inside, I'd consult with you about funding the development. The SG M7 is about the only thing I've found on the market close, and the liner is so heavy you can instantly tell it's a serious weather or late season only jacket. The PNW is a niche spot for this design, just sayin..

Can't you achieve the same thing with a hard shell and Fleece? I've never seen the use for a peice like this. Heck every softshell I've ever owned has gone to the wayside. This seems like another that would for me.