The Cartridge Hunger Games

Refugium

FNG
Joined
Apr 18, 2025
Messages
84
Is it performance, marketing, or modern day mythology that drives cartridge adoption and longevity? Some of the early cartridge designs such as 6.5x55 and 30-06 were designed explicitly for performance and practicality. These should be antiques but persist to this day. The .308, .223, .243, and 7mm Rem Mag continue to outlast potential modern replacements. How can the modern rifleman navigate the maylay of marketing and mythology and push the industry forward?
 
Is it performance, marketing, or modern day mythology that drives cartridge adoption and longevity?
For adoption, I believe it’s marketing. You have to be convinced that you need something you don’t have, or at least convinced that there’s a big advantage to you getting something you don’t have.

For longevity, I believe it’s performance and mythology. The .30-06 is a solid performer, and it’s the caliber that won wars. The .270 is a solid performer, and it was designed purely as a hunting caliber in 1925 and Jack O’Conner slayed pretty much everything with it.

Speaking of that last one, bet .270 Winchester will still be common when .270 WSM and 6.8 Western are hard to find.

How can the modern rifleman navigate the maylay of marketing and mythology and push the industry forward?

What do you believe you could benefit from that isn’t available to you now?
 
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