The Cartridge Hunger Games

Refugium

FNG
Joined
Apr 18, 2025
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Is it performance, marketing, or modern day mythology that drives cartridge adoption and longevity? Some of the early cartridge designs such as 6.5x55 and 30-06 were designed explicitly for performance and practicality. These should be antiques but persist to this day. The .308, .223, .243, and 7mm Rem Mag continue to outlast potential modern replacements. How can the modern rifleman navigate the maylay of marketing and mythology and push the industry forward?
 
Is it performance, marketing, or modern day mythology that drives cartridge adoption and longevity?
For adoption, I believe it’s marketing. You have to be convinced that you need something you don’t have, or at least convinced that there’s a big advantage to you getting something you don’t have.

For longevity, I believe it’s performance and mythology. The .30-06 is a solid performer, and it’s the caliber that won wars. The .270 is a solid performer, and it was designed purely as a hunting caliber in 1925 and Jack O’Conner slayed pretty much everything with it.

Speaking of that last one, bet .270 Winchester will still be common when .270 WSM and 6.8 Western are hard to find.

How can the modern rifleman navigate the maylay of marketing and mythology and push the industry forward?

What do you believe you could benefit from that isn’t available to you now?
 
All modern cartridge development could have stopped in 1892 with 7x57 Mauser, and no hunter would be negatively impacted by it. Are other cartridges fun? Sure, they are, I have a bunch of different ones, from 22LR and 223 up to 45/70, great fun, all of them, love them all, would fight you if you tried to take one from me, LOL.
But the 7x57, developed in 1892, will huck any one of a number of modern high BC bullets out to ranges far beyond what 98% or more of hunters have any business shooting at animals.

Bullets on the other hand, those have come a long (long) ways since 1892. But you can shoot modern bullets in 134 year old cartridges, and the animals don't know the difference (ask me how I know).
 
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