7mm mag is a near perfect caliber, especially for Western hunting. I've owned, shot, and loaded for a lot of 7's. They just perform. They beat 30's in BC all day, beat .277 and 6.5 in frontal diameter and usually retained energy. I've killed lots of critters with 7mm08, 280, and 7mm mag. It's hard to beat the confidence a 7mm mag allows you to have on a long cross-canyon shot on elk. The satisfying report of a 160-175 bullet hitting home is hard to beat. There's always gonna be the under-informed fanboy spouting anecdotal trash about a .270 or something similar being "equal" to a 7 mag, but ballistics and physics don't lie. The 7 mag is a solid choice for big game hunting, and more effective than most other calibers minus the big 30's.