Sitka has a new Traverse line and a new Ambient line. And last year they came out with the Aerolite. To the great detriment of my checking account, I’ve been a Sitka user for many years and own a fair amount of their clothing. But for the life of me, I don’t understand what the difference is between all of these clothing lines.
if I was looking for a new jacket to hunt geese or whitetail, it was pretty easy to go to the Sitka web page and decide what I need. But if I was looking for a new big game jacket, what really is the real world difference between the product lines.
I initially thought it might be a good, better, best product line but that does not seem to be the case either. Or it could just be slick marketing.
maybe somebody has a clear understanding they could share.