Interesting conversation going on here, I read the whole thread a couple times. I have come away with a few things. 2 posts.
1. Can’t remember who said it, but they probably saw it in an article written by Ultimate Uplands that was floating around facebook. Here’s the link:
You Can’t Spell Hypocrite without REI - Ultimate Upland
However, there is a significant problem with the way that article portrays this situation.
They state: "In 2017 alone Vista Outdoors’ brands generated $87 million for the Federal Aid and Wildlife Restoration Act"
That $87 million is generated through an excise tax... A tax that is set into place by the Pittman Robertson act. It has nothing to do with generosity on the part of Vista outdoors. The excise tax is without a doubt, built into the pricing model of the items they sell. I believe 75 percent of which, is guns and ammo. Vista isn't paying into the Pittman Robertson... YOU ARE! Every time you buy a savage rifle, or federal ammo, YOU are “upping” Vista outdoors excise tax contribution, to the tune of 11 percent of each purchase (as required by the P-R act). This is a tax I support and agree with. It generates a lot of money to go to the outdoors.
What would be interesting to know is how much Vista outdoors donates outside of the excise tax that they are required to pay by the Pittman-Robertson Act? I would guess it is not what REI donates at over 9 million a year. Furthermore, lets not forget Vista outdoors is a 3 billion dollar company themselves. So again, HUNTERS are the biggest supporters of hunting and wildlife conservation... Because it's their money spent that is feeding the Pittman Robertson. Companies like Vista are purely the means to a tax to obtain that money. If that excise tax wasn't there, would Vista be as generous? One can only speculate and argue on Facebook. I will say corporations are not typically known for their generosity...unless it suits their shareholders pocketbooks or CEOs annual bonus... i.e. good publicity.
To my knowledge, none of Vista outdoors brands are members of the 2% for conservation either. However, a couple do support BHA as a sort of “corporate sponser” if you will.
Also let's not forget that REI is a consumer co op, the largest in the country. They pay out almost 200 million in dividends checks to their customers every year. They put over 50 million into retirement and incentives for their employees every year. This all takes away from the profit margin... Which probably sits somewhere around the 30 percent margin (before all of those payouts) if I had to take a guess. Since they are a co-op they share a large majority (if not all) of their financials. They are on record of having donated 70 percent (about 9 million) of their profits (money left over after paying dividends, retirement, operating costs, purchasing goods to keep stores stocked) to nonprofits in the conservation world. They have been a well-run company. They give a lot back... Even if it's not directly to hunters and anglers. Their shareholders are their employees and customers.
Vista outdoors has stockholders to please. If you visit their website they brag about the conservation funds they generated through the excise tax... Like they had a choice, they did not. That’s also why their own website doesn't really show much for conservation funding and contributions. A few thousand here, a 100 grand there, they make mention of a support for the farm bill... Some other legislative things but that is it.
I'm not arguing for or against REI or Vista... I support the 2nd amendment. Most of the time I buy from whichever company sells it the cheapest... But articles like the one above do no good for anybody. They twist numbers and words to twist minds and influence people. People need facts and the truth... Not agenda and bullshit.
Ultimately, REI can take a stance on whatever they want. You can boycott them if you want. This is a free country and the First amendment allows them to hold whatever stance they like, whether it agrees with you are not. I will keep my membership and buy from them when they give me the steepest discount. To date, I’ve bought 2 things from REI and returned one of them. Their customer service was great, they price matched without complaint, and accepted my return without complaint. It’s a free market, give me the best price or I will buy from somewhere else.