In Virginia, opening day of deer rifle season was a big deal when I was a kid. It was an unofficial holiday. No one expected a male between the ages of 14 and 64 to be in school or work that day. But that died out long before we were allowed to hunt on Sunday. What killed it was the overall decline in hunter numbers and the proliferation of seasons. All the serious hunters have been hunting for at least six weeks before rifle season opens now. And many folks have already tagged out by then. Last year, I had to start passing up bucks during muzzleloader season just to avoid tagging out before my brothers could come hunt with me during rifle season.
Going after "big bucks" is a product of having a ton of deer around. When deer were rare, then "any buck" was an accomplishment. But once you have really healthy populations, then it feels less of an accomplishment to shoot an "ordinary buck." I don't hunt for "accomplishment" or the adulation of others, but many do. And I think that is why western hunting is so popular, because if bigger is better, then an elk is better for bragging rights than any whitetail. Ironically, having a plentiful resource makes it seem less desirable to many folks.
I put a share of that on unintended consequence of popular hunting tv. That’s when permission private started getting locked up by a few, leases became much more profitable, etc.
But again, on PA public, they reduced the herd and that reduced the hunters in my observation. I’m sure it’s more complex with numerous factors contributing as well. But I believe it’s a fair narrative nonetheless.