I agree with Idahoelk, on several podcasts and videos he has expressed that he is sticking to equipment for backcountry hunting for the most part and will branch out in time. Keeping stock was a huge issue for them which he seems to have figured out, especially when thinking back to 3-4 years ago when everything was 3-9 months out because it was selling so fast. Jason was also asked on multiple occasions about a women's line (stated there wasn't a big enough market, but appears to be dabbling a toe in the water with the Women's Super Down Jacket), kids line (which is in the works), and whitetail hunting line. Long story short, he doesn't see a large enough market for a women's line at this time; has created a kid's line and it will be out this next year; and he doesn't have enough experience or interest for whitetail or waterfowl hunting to come up with product specifically so "don't expect it" from Kuiu anytime in the near future.
He tried a new model (direct to consumer) to keep prices down, which had a learning curve I am sure, but the company seems to have figured it out. The company takes a substantial amount of criticism, which is to be expected when someone is successful in a capitalistic country.