I think you just need to listen to see the difference. Better yet, just call him and talk to him. You’ll come away with a very different perspective. I’ve talked with him many times, sometimes for several hours, and the difference between what he’s trying to counter and what meateater is doing is profound.
It would have been VERY easy for him to parlay his connections into a money making endeavour, like many of the other meateater add-ons have done. That’s not the deal here.
He isn’t as polished as meateater, and he fully admits it. It takes balls to do what he’s doing, either he’s in it for the money (which he isn’t), or he is trying to make hunting better and push back on the over-commercialization and over-popularization of hunting. I think that’s worth considering.
As I told him on the phone, part of the pushback on the hunting community has nothing to do with hunting - it’s about our motivations, and what makes us do what we do. When it seems people take to the field to kill animals for the sake of generating content to make money, I think it’s time to sit back and ask if thats something we should support.