I’ve been in IG since pretty much the beginning. I’d say it’s pretty much past it’s prime at this point as it’s become so convoluted and full of ads and promoted posts. Anyway, I think IG was a great tool to visually promote hunting and in many ways, that social media outlet has successfully “rebranded” hunting. Having been in there from the beginning, I followed a lot of hunting pages, brands, and hunters (both famous and not famous) and in turn accumulated quite a bit of a following myself. Out of curiously, I recently installed an app to check unfollowers and I was fairly shocked by the sheer number of hunting related pages and hunters (usually more famous ones) that had unfollowed me. It seems to have become standard practice to accumulate a huge disparity between a page’s number of followers and the people you follow. Almost every single day, I get followed by some hunting personality, hunting brand, hunting”team” (that’s so stupid), regional hunting page or some specific hunting page dedicated to a singular aspect of hunting. To show support for hunting, I always follow hunting pages back. Without fail, these pages will then unfollow me within 2-3 days.
It’s a shame, but hunting on social media has turned into an extremely narcissistic pursuit. The latest offender was a company called “Monster Camo.” Im guessing that they pay someone to follow hunters on IG so that hunters will look at their stuff and buy it. I did look at their brand. It was nothing special or unique, but I’ll support hunting pages nonetheless. I’m guessing they have a time frame figured out to where you’ll familiarize yourself with their brand and they can unfollow you to further fluff their number of followers. I have to tell you that it whole approach is a really big turn off for me to the hunting industry at large. I always see famous and semi famous hunters posting from trade shows about “all of the great people in this industry.”
My conclusion is that the vast majority of these people (famous and semi famous hunters) are a bunch of ****ing disingenuous narcissists who are primarily interested in accumulating their “fan bases” by pretending to show interest in other hunters by doing this follow/unfollow routine. It’s really a shame and does not speak well of hunters willing to support hunting as a community at large.