I have the strap vest for upland hunting. Used thier polos and pants for work prior to retirement. Have a couple tin cloth and makinaw coats that i use for camping and around town. Will not hunt in them due to weight.
I still like Filson stuff and have quite a bit of it. Picked up a tin cloth game vest last week. Made overseas but still good quality. Wish everything was still made stateside, but I couldnt care less about their targeted demographic. It’s good quality gear with a good warranty and customer service.
I don't think the hipster was ever Filson's intended end-market user but when sales start racking up in the hipster niche certainly can't blame them for taking advantage. Hell, there is a Filson store not from my place in Tokyo.
I have pretty much everything that carries the name mackinaw or tin cloth. The double mack jacket is expensive but it's also 30 years old now. I have been trying to wear out a pair of double tin pants most of my life.....and my tin cloth coat with wool liner has been in use on bird hunts, outdoor jobs and even a night on the town.....though it smells a bit western today.
Filson changed their marketing just like carhartt did. It's too bad. I just bought a blanket at their store in spokane and the location sure makes it uncomfortable for a guy like me to shop there.