I'm a slurp & run coffee drinker on a hunt. I don't like to mess around with steeping bags or waiting on things. VIA is the 95% answer for me. It tastes good (not perfect) and that's good enough. The convenience factor is huge for me. If anyone ever comes out with something as easy which tastes better I will go for it. When I can bring enough coffee for 12 days in a sandwich bag weighing a few ounces, that's hard to beat.
Amen. I buy green coffee and roast my own for home use (yes, I guess I'm a coffee snob.) but Via is the way to go for space and weight limitations while still providing some decent taste.